Non-profit / Event
The Murph Challenge
The official site for the annual Memorial Day fundraiser honoring Lt. Michael P. Murphy.
Role
Long-term technology partner — website build for TheMurphChallenge.com, registration, and e-commerce infrastructure for the annual event.
Challenge
Scale registrations and merchandise sales over a short, high-intensity Memorial Day window every year, while keeping the brand respectful and on-mission.
Solution
Built and continuously evolved an event registration and Shopify-powered storefront purpose-built for the annual surge, with SEO programs that compound year over year.
Results
- Tens of thousands of annual registrants
- Significant funds raised for the LT. Michael P. Murphy Memorial Scholarship Foundation
- Reliable performance during peak Memorial Day traffic
Web DevelopmentShopifySEO
More work
Contact
Have a project in mind?
If this maps to what you're working on, let's talk.