Field Notes
The Rival Blog
Practical writing on SEO, web development, Shopify, and local marketing — for builders in Sacramento, Roseville, Loomis, Granite Bay, Lincoln, and beyond.
- Local SEO·11 min read
Local SEO for Sacramento, Roseville, Loomis & Granite Bay: A 2026 Playbook
A practical 2026 local SEO guide for small businesses in Sacramento, Roseville, Loomis, Granite Bay, Lincoln, and Penryn — covering Google Business Profile, city pages, citations, reviews, and AI Overviews.
April 22, 2026 - E-Commerce·9 min read
Shopify vs. Custom E-Commerce in 2026: How to Choose Without Regret
When Shopify is the right call, when a custom e-commerce build pays for itself, and the exact questions every founder should answer before writing a brief or signing a contract.
March 14, 2026
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