American Sniper
National apparel and e-commerce campaign for the Warner Bros. film, in partnership with Forged® and the Chris Kyle Frog Foundation.
Lead digital marketing agency — strategy, creative, e-commerce, advertising, in-theatre marketing, PR, and social.
Quickly stand up an e-commerce, advertising, and PR campaign — operating alongside one of Hollywood's most prominent studios — that drove traffic and awareness to Forged® and the Chris Kyle Frog Foundation in step with the film's January 16, 2015 U.S. release.
Crafted a holistic national campaign: creative direction for the apparel and brand, integration of the merchandise into Forged's existing Jivaldi-built e-commerce stack, plus advertising networks, in-theatre marketing, public relations, and social outreach — all timed to the theatrical launch.
- Helped raise more than $1 million for Taya Kyle in summer 2014
- Successful launch alongside the record-breaking opening weekend
- Kick-started visibility for the Chris Kyle Frog Foundation
- Expanded Forged® beyond its core military, law enforcement, and CrossFit markets
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