E-commerce / Lifestyle Apparel·2008–2017
Forged
Long-running digital marketing partnership with a SEAL-founded American lifestyle apparel brand.
Role
Long-term digital marketing consultant — strategy, web development, design, e-commerce, advertising, and CRO.
Challenge
Built brand recognition on par with top lifestyle clothing brands and engineered a robust next-generation site to grow sales — after a critical site outage threatened revenue and momentum.
Solution
Fused technology and marketing into a single integrated strategy: rebuilt Forged.com as a next-gen e-commerce platform, aligned creative with brand and customer experience, and layered in performance analytics, multi-channel advertising, and ongoing CRO.
Results
- Next-generation Forged.com launched November 2013 and continuously evolved since
- 10 year partnership grounded in trust between two veteran-led teams
- Stronger brand presence and revenue growth across e-commerce and national campaigns
- Integrated marketing program spanning display, social, PPC, and CRO
Web DevelopmentE-commerceCreative DesignAdvertisingCROSEO
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