E-commerce / DTC·2018–2022
FitVine Wine
Scaling a fast-growing better-for-you wine brand through Shopify and SEO.
Role
Long-running consultant on Shopify development, SEO, and marketing technology.
Challenge
Grow direct-to-consumer revenue in a competitive category while supporting a rapidly evolving product line and rich storytelling.
Solution
Custom Shopify theme work, structured-data and SEO programs, and a steady cadence of CRO improvements aligned with brand campaigns.
Results
- Year-over-year DTC revenue growth
- Top rankings for 'low sugar wine', and 'low carb wines' keywords
- Improved checkout conversion rate
- Increase online sales in the United States
- Analyze data & analytics to maximize Search opportunities
ShopifySEOCRO
More work
Contact
Have a project in mind?
If this maps to what you're working on, let's talk.