FC Barcelona
Digital brand standards and product design for one of the world's most iconic football clubs.
Lead designer and digital brand strategist — authored the official FC Barcelona Digital Brand Guide and designed supporting digital products and concept work for the club.
Give FC Barcelona's global network of third-party licensees, partners, and internal teams a single, definitive standard for how the brand shows up in digital — across web, apps, and e-commerce — without smothering creativity.
Designed and authored the trilingual (Catalan / English / Spanish) FC Barcelona Digital Brand Guide covering web, digital product, and e-commerce standards, paired with concept design for products like the FCB AppCenter and 3D brand expressions.
- Trilingual Digital Brand Guide adopted as the club's reference standard
- Standardized digital expression across third-party licensees and partners
- Concept design work for FCB AppCenter and supporting brand product
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