Niello Group
Implement a unique buyer-matching iPad application for visibility and lead generation with prospective buyers.
Digital marketing consultant and application developer — consulting and strategy, technology evaluation, creative design, and iOS application development for one of Northern California's premier luxury automotive groups (12 brands in the greater Sacramento area).
Increase visibility and lead generation with prospective buyers at the upscale Westfield Galleria mall — attracting new buyers amidst today's competitive auto sales industry, instead of relying on buyers coming to the dealership.
Working closely with The Niello Company's marketing team, Jivaldi designed and built "Your Perfect Drive" — a custom iPad application placed on kiosks in strategic, high-traffic locations. Prospective buyers complete a short questionnaire and an algorithm matches their personality to one of 80+ vehicles across Niello's luxury brands. Behind the simple interface sits a complex backbone: wireless connectivity, database integration, and reporting tools that route captured leads directly to Niello for immediate sales follow-up.
- Innovative iOS application launched at kiosk in high-traffic Westfield Galleria mall
- Hundreds of new prospective buyers engaged daily
- Real-time lead capture routed directly to Niello sales teams
- Foundation for expansion to additional venues throughout the region
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